What are investors speculating on the Chinese art market? | Daxue Consulting
China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]
China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting
What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]
A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting
The Chinese financial system The growing prominence of the Chinese economy at the international level has gradually gained the attention of international media. In particular, the opening up of the Chinese stock market has attracted the interest of international investors that saw China as an untapped investment opportunity. However, for many of these international investors, […]
The changing landscape of the Chinese middle class | Daxue Consulting
Vast urbanization and China’s consumption-led economy contribute to the rapid growth of Chinese middle-income consumers. The changing Chinese middle class lifestyles create trends that should be considered when making a China market strategy. Chinese middle class Overview Urbanization of Chinese society According to China’s National Bureau of Statistics, at the end of 2018, the permanent […]
China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem
In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]
AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018) focusing on economic improvement. 2016 was the first year of or AI in China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]
The Programmatic Advertising Ecosystem in China
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]
China Paradigm 69: Reaching 30% YoY growth after 14 years in China’s event management industry
In this episode of China Paradigm, Benoit Thebaut, Co-Founder & Director at Stelliers and Riviera Events, speaks with Matthieu David about reaching huge growth in China’s event management industry. In this episode, Benoit talks about how Innovation and technology being used for event business and changed he observed during the events in terms of social […]
Podcast transcript #43: Expert’s insight on how to run an online business in China
Find here the full China paradigm episode 43. Learn more about Michael Simonet’s story in China and working hard to run an online business in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a strategic market research […]
The AI landscape in China: Segmentation of the top AI companies on the market
Artificial intelligence is the driving force of our current global technological transformation. The artificial intelligence industry in China is impacting both the economy and daily lives of Chinese people and is widely used across many industries. According to the 2019 China New Generation Artificial Intelligence Development Report, the AI landscape in China consists of more […]
China Paradigm 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]
China Paradigm 51: China’s B2B Tech Industry from a PR Perspective
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]