J-beauty and K-beauty in China: Key players in Chinese cosmetics market
In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, China’s beauty industry it is expected to be […]
China’s beauty quiz! | China Challenge
Test your knowledge on our new exciting China’s beauty quiz and discover your score out of 10! Ready? Subscribe to our newsletter to keep yourself up-to-date on the Chinese market! [wysija_form id=”7″] For more information on beauty and cosmetics in China, you can either read our related articles: Cosmetics and personal care market in China: […]
AI in China’s Beauty and Cosmetics industry: AR try-ons to unmanned vending machines, the future of beauty is here
The development of artificial intelligence(AI) in China is very rapid; artificial intelligence can be found in every corner of the consumer journey. From mobile phone payment to face recognition of unmanned shops, AI creates a more convenient and efficient service experience. AI in China’s Beauty and Cosmetics industry is making changes at the level of […]
Top beauty review platforms in China: How to sell cosmetics in China
With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]
Government regulation of the cosmetics industry in China| Daxue Consulting
Cosmetic products include: Skincare products Shampoos and hair-care products Make-up products Products for children Sunscreen Anti-aging products Sports cosmetics Cosmeceuticals (products that combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treatment lotion, and acne ointment.) The cosmetics industry in China in 2019 China has recently overtaken Japan to become the largest cosmetics […]
Sharing economy meets digital innovation in China’s beauty industry | Daxue Consulting
Beauty booths in China: Fast- beauty dream or reality? From telephone booth to photo booth, lending a private space with a shared product or service is not a new business model. However, a unique cubicle has recently come into sight – the beauty booth in China. The pod with the size of a walk-in closet […]
Open Innovation: Transforming your Business in China
Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
International brands are in demand on China’s prenatal care market | Daxue Consulting
Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]
Perfumes in China – Scent of A Good Future
Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]