China cosmetic market
China cosmetic market Beauty market is booming in China China cosmetic market growth has been accelerating for the past few years with increasing demand for high-quality foreign cosmetics. Retail sales in the industry has been increasing over previous years, doubling from RMB88.9 billion in 2010 to RMB162.5 billion in 2013. Skin-care and make-up products are […]
How to sell to Chinese Women on the cosmetic market
How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]
Branding: Elizabeth Arden launch its skincare line in China
Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]
Hair salons in China
Hair salons in China Hair dressing industry, and hair salons in China, are normally seen as part of the cosmetics industry. The cosmetics industry is growing at a rate of 23.8% since 2008. The number of people engaging in this industry is the largest among all tertiary sectors in China. Around 24% of the whole […]
Bio-cosmetic in China
With more and more multinational and domestic cosmetics companies launching new products into Chinese market, bio-cosmetics are becoming a fashionable trend. In the past six years, the annual growth rate of natural and eco-friendly personal care products is 12.4%. In 2008, the sales ofall personal care productswere $25 billion, which contributed to 0.52% of national […]
Beauty and Personal Care in South China
Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]
Market Research on Aupres in China
Aupres is a brand designed for Chinese consumers in December, year 1991. It belongs to a jointly owned company SLC, owned by Shiseido and Beijing Liyuan(北京丽源) Company. It introduces the advanced management methods and technologies of Shiseido, and receives wide welcome from young people in China. During recent years, many brands are competing fiercely in […]
Mentholatum in China
Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]
Market Research on Beauty and Personal Care in Mid China
Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]
Retail for Cosmetics in China
Retail Channels for Cosmetics Currently, the most frequently seen retailing terminals of cosmetics in China are: special counters in malls, supermarkets, exclusive shops, beauty parlors, online stores, direct selling and drugstores. The traditional retailing terminals like counters and supermarkets have developed steadily since its beginning, and new terminals like online stores and chain stores are […]
Market Research on Yuesai in China
Yuesai, the cosmetic brand created in year 1992 by the famous Chinese American, Ms Jin Yue-sai(靳羽西), now belongs to L’Oreal Group. Ever since its establishment, it has been making thorough study of the skins of Chinese females, and developing beauty plans for Chinese females. In its products, Chinese traditional plants for medical use like glossy […]