Ingredient-based skincare market in China: from niche to mainstream
Yanzhi (颜值, rating of how good-looking someone is) is a buzzword on Chinese social media. No matter if they are celebrities, KOLs or common people, male or female, many Chinese youngsters are concerned about their appearance. Like makeup, skincare, selfies, topics about “yanzhi” are commonly discussed on Chinese social media. Accordingly, the yanzhi economy, such […]
