Cosmetics market in China

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COVID-19 impact on China’s beauty sector | Report by daxue consulting
24Jun

COVID-19 impact on China’s beauty sector | Report by daxue consulting

In the past five years, the beauty sector in China had shown a steady increase, and China had become the world’s second largest beauty market in 2019. However in late 2019 to early 2020, COVID-19 impact on China’s beauty sector played out in many ways, forcing beauty brands to reconsider their China market strategies.  Learn […]

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
20Jun

Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting

Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]

China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
03Jun

China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands

Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]

Organic Cosmetics in China: Natural ingredients gaining popularity
01Jun

Organic Cosmetics in China: Natural ingredients gaining popularity

As natural and organic cosmetics products contain plant ingredients, manufacturers must acquire certification for using organic plant extracts. In accordance with a wide range of international standards, organic products cannot contain artificial spices or skin pigments nor can they make use of oil chemicals, such as preservatives and surfactants. Natural and organic cosmetics manufacturers cannot test […]

Sephora in China
05May

Sephora in China

Sephora: legend of beauty Sephora is a world-famous chain cosmetic store. It was established in 1969 in Limoges(里摩日) France. The name “Sephora” comes from Moses of the Holy Bible, a beautiful, wise, brave and generous young man, standing for elegance, joy, and freedom. Moses’ ideals match perfectly with the operational strategy of the company. At […]

Cosmetics market in China
29Apr

Cosmetics market in China

Overview of the cosmetics market in China China represents one of the most dynamic and untapped cosmetics and markets in the world. The last several years have proved highly beneficial for the market since it has undergone a rapid expansion phase. The Chinese cosmetics market was the 2nd largest in the world after the United States […]

L’Oréal in China: 23 successful brands and 6 marketing methods
15Apr

L’Oréal in China: 23 successful brands and 6 marketing methods

L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]

Plastic surgery in market China: How China became the world’s second largest market
24Mar

Plastic surgery in market China: How China became the world’s second largest market

The plastic surgery market in China is skyrocketing: The country climbed to second place in the world for plastic surgery procedures    China performs more plastic surgery operations than any country in the world other than America. The plastic surgery market in China surpassed Brazil in 2017 to become the second-largest globally. Over 15 million licensed […]

Perfect Diary case study: How this Chinese makeup brand got to the top
24Feb

Perfect Diary case study: How this Chinese makeup brand got to the top

Based on the 11.11 sales data on Chinese B2C E-commerce platforms, the sales growth of beauty and personal care products, which grew by 64% YOY. Ranked the 1st in all categories. Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 369 billion […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news. [wysija_form id="7"]
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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