Cosmetics market in China

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Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has shown a huge potential of growth. Growing double the global growth rate, Chinese male beauty consumers have become a target market of both international and […]

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
07Oct

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year

CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]

How brands can reach Chinese male beauty consumers
05Oct

How brands can reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

How Pechoin became the #1 Chinese skin-care brand
14Sep

How Pechoin became the #1 Chinese skin-care brand

Pechoin accounts for the largest share of the skin care market in China. Sales of skin care have kept increasing over the years, reaching CNY 244.4 billion in 2019. It’s projected to grow by 4% in 2020 in light of COVID-19’s impact on the beauty industry. Pechoin (百雀羚), a brand of Shanghai Pehchaolin Daily Chemical (SPDC) is […]

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
22Aug

How HomeFacial Pro grew from a niche brand to a mass skin care brand in China

HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. HomeFacial Pro is one of […]

KANS strategy to take the premium anti-aging Chinese skincare market
19Aug

KANS strategy to take the premium anti-aging Chinese skincare market

KANS (Han Shu, 韩束) was founded in Shanghai, China in 2002 with the slogan “science realizes your beauty” as its core concept to create empirical and effective skincare products for Asian women. The brand accounts for 2.1% of brand shares in the  skin care market in China. As a representative of domestic skin care brands, […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum
14Aug

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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