Cosmetics market in China

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Sharing economy meets digital innovation in China’s beauty industry | Daxue Consulting
08May

Sharing economy meets digital innovation in China’s beauty industry | Daxue Consulting

Beauty booths in China: Fast- beauty dream or reality? From telephone booth to photo booth, lending a private space with a shared product or service is not a new business model. However, a unique cubicle has recently come into sight – the beauty booth in China. The pod with the size of a walk-in closet […]

Open Innovation: Transforming your Business in China | Daxue Consulting
11Apr

Open Innovation: Transforming your Business in China | Daxue Consulting

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
22Feb

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

The booming male beauty market in China
05Sep

The booming male beauty market in China

The cosmetics sector in China has been increasing rapidly, the sales of cosmetics product was RMB110.3 billion in 2011 and reached RMB222.2 billion in 2016. The male beauty market is one of the booming sectors of the increasing cosmetics market. Men in China are more confident and willing to purchase and use beauty products, including […]

Brand focus: L’Oreal China
31Aug

Brand focus: L’Oreal China

L’Oreal, the world’s largest cosmetic company, entered China market in 1997.  Since then, L’Oreal China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, charting 17.3% of market share in 2012. With the firm’s high-end brands such as Lancôme, YSL, Shu Uemura, L’Oreal is making the most out of […]

Perfumes in China – Scent of A Good Future
10Aug

Perfumes in China – Scent of A Good Future

Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]

China cosmetic market
01Dec

China cosmetic market

China cosmetic market Beauty market is booming in China China cosmetic market growth has been accelerating for the past few years with increasing demand for high-quality foreign cosmetics. Retail sales in the industry has been increasing over previous years, doubling from RMB88.9 billion in 2010 to RMB162.5 billion in 2013. Skin-care and make-up products are […]

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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