Cosmetics market in China

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Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
03May

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing

At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, on May 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no longer […]

C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
27Apr

C-beauty in the West: How Chinese beauty brands like Florasis reach the global market

In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]

How Winona became the #1 brand for sensitive skin in China
24Mar

How Winona became the #1 brand for sensitive skin in China

Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]

Perfect Diary case study: How this Chinese makeup brand got to the top
07Mar

Perfect Diary case study: How this Chinese makeup brand got to the top

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, using the strategies of KOL marketing, co-branding, and private traffic. This Perfect Diary case study dissects how the brand became so popular so fast. Since […]

The beauty device market in China mark the premiumization of the beauty industry
14Jan

The beauty device market in China mark the premiumization of the beauty industry

China is the largest beauty device market in Asia With the development of China’s economy, the demand in beauty products has been increasing and premiumizing. Ordinary beauty and skin care products no longer meet the needs of the Chinese consumers. Therefore, home beauty devices are getting more attention, as they are cheaper than salon and […]

China Paradigm 123: Representing niche beauty brands in China
06Jan

China Paradigm 123: Representing niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]

Florasis is conquering the Chinese beauty market with elegantly oriental products
04Dec

Florasis is conquering the Chinese beauty market with elegantly oriental products

The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]

China Paradigm Transcript #107: Spa industry in China
30Nov

China Paradigm Transcript #107: Spa industry in China

Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]

Market Tidbits transcript #5: Male beauty market in China 2020
06Nov

Market Tidbits transcript #5: Male beauty market in China 2020

Allison Malmsten: Hello everyone, welcome to this weeks Market Tidbits on the Male Beauty market in China. I am here today Steffi Noel, one of the project leaders at Daxue Consulting and I am Allison Malmsten, the media manager at Daxue Consulting. This week we are focusing on the male beauty market because its growing […]

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