How foreign cosmetics and skincare brands in China can succeed: China Paradigm transcript #123 with Jean-Philippe Benoist
GED localizes and establishes foreign cosmetics and skincare brands in China. Currently, GED is partnering with about 20 cosmetics brands. Having initially started with offline channels and distribution with SEPHORA, they are now focusing on digital online sales and marketing channels such as RED, WeChat, Weibo, Bilibili, TikTok, Tmall, JD, VIPshop, and others. Their target […]
Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, on May 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no longer […]
C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]
How Winona became the #1 brand for sensitive skin in China
Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]
Ingredient-based skin care market in China reaching Chinese “Skintellectuals”
A new term on the Chinese internet is 成分党， pronounced “cheng fen dang”, which points to the tribe of skincare consumers in China known as “Skintellectuals”. This consumer tribe are ingredients-oriented and thoroughly research skincare products before purchasing. The ingredient-based skincare market in China precisely targets this knowledgeable consumer group. Like makeup, skincare, selfies, topics […]
China Paradigm 123: Representing niche beauty brands in China
We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]
Florasis is conquering the Chinese beauty market with elegantly oriental products
The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]
China Paradigm Transcript #107: Spa industry in China
Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]
Market Tidbits transcript #5: Male beauty market in China 2020
Allison Malmsten: Hello everyone, welcome to this weeks Market Tidbits on the Male Beauty market in China. I am here today Steffi Noel, one of the project leaders at Daxue Consulting and I am Allison Malmsten, the media manager at Daxue Consulting. This week we are focusing on the male beauty market because its growing […]
The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]
How brands can reach Chinese male beauty consumers
A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]
Comparing foreign vs. domestic brand approaches to cosmetics marketing in China
Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]