Daxue Talks 31: Ctrip point of interest: The next era of user created content
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]
Daxue Talks 29: Key benefits of cross-border e-commerce in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]
Daxue Talks 28: How to collaborate with Douyin on the Chinese market
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations to perfectly collaborate with Douyin. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: Would you mind telling us more about […]
Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]
Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro: […]
Daxue Talks transcript #25: AI and big data in retail in China
Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]
Daxue Talks transcript #24: The 2019 challenges in retail in China
Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]
Daxue Talks 26: Why does everyone talk about omnichannel experience in China?
Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience […]
Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Daxue Talks 24: How to reach out lower-tier city consumers in China
Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends and how brands need to take into consideration the rising role of lower-tier city consumers in […]
Daxue Talks transcript #23: How can a brand develop a real in-house capability in China?
Find here the Daxue Talks episode 23. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the […]