New market for French pork in China
New market for French pork in China French cuisine is highly-considered in China; it is seen as elegant, delicious and high quality production. As for French wine, the demand for French pork products such as ham or sausage has increased rapidly. Traditionally, pork is the main resource to absorb protein and fat and the amount […]
Coffee shop in China
China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]
Focus of French Brands growing in market of Cheese in China
Our focus today on the leading French brands which successfully established their name in the market of Cheese in China. Market of Cheese in China Brand 1: Président The brand of Président was founded by André Besnier, a leading figure in French dairy industry, in 1962. At present, Président is owned by the Laval based […]
How Nestle reacts to the events on Baby food market in China
Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]
The difficulty of infant formula market in China : the example of Karicare
Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]
Focus on: Fonterra
Background information about Fonterra: Established in 2001 and based in New Zealand (HQ), Fonterra (恒天然) Co-operative Group was set up by the merge of two largest dairy product co-operatives and New Zealand Dairy Board. As for now, Fonterra is becoming the largest company of New Zealand with annual revenue of more than 8 billion dollars per […]
Cream cheese market in China
New Zealand Cheese on China’s Market: According to market research ran by Daxue Consulting (contact us for more information), New Zealand is the largest supplier of cream cheese to China’s market. During the period of 2005 and 2007, New Zealand exported fresh cheese, processed cheese, and other cheese related product with 3453.71 ton, 3907.73ton, and […]
Market Research: Who Buy Cheese in China
Our team of market researchers in Beijing have ran a market survey in Beijing and Shanghai to know who are the consumers of cheese in China. If all the data are not released over Internet, you can contact us to get more insight. Where to Buy Cheese in China: A great amount of cheese in China […]
Infant Formula and the Chinese market
In 2013 China is the global leading country with 12, 93 US$ MN and still has enormous market growth. In 2016 Chinese infant formula market supposed to gain up to 20.72 US$ MN. Still the infant formula market has to struggle with many challenges a triggered by a series of food safety scandals. First in […]
Market research: Foreign companies in baby formula industry
Fonterra’s milk powder food-safety scandal On August 3th, 2013, Fonterra released to the press that some of its exported whey protein products may contain Clostridium botulinum, a bacteria that can cause botulism. Botulism is a paralytic illness that affects the nervous and respiratory systems and can cause death in some cases. Fonterra attributes its contamination […]
Marketing research: Coffee shops and teahouses in China
Starbucks’ continuing expansion in China As of July 2013, Starbucks owned 878 company-operated and license stores in China. This US-based coffee chain operator aims open another 700 stores by 2015. Starbucks success in a country with a strong tea culture can mainly be attributed to the company’s effort to remain localized. For example, Starbucks offers its Chinese customers Biluochun green tea and Mudan White Tea. During traditional Chinese festivals, Starbucks will promote special-edition products, such as moon cakes and glutinous rice dumplings. This localization strategy has been working well in China. Potential challenges that might slow growth Although China is a tea-drinking country, tea houses find it difficult to formalize a well-organized chain. In general, tea houses are regarded as places for the elderly to spend time chatting and playing cards. Starbucks’ real competition comes from Costa, a UK-based company, which is expanding rapidly in China. Costa’s strategy is quite aggressive: the company opens new stores close to Starbucks, or occupy the stores where Starbucks just ended the contract. It entered into China’s market in 2006 hoping to open 2500 stores in total in 2015. […]
China market entry: Interview with Bob Louison
Bob Louison started his career as a bartender in Paris, but gained fame in London. Working in the best night clubs in Paris and Ibiza, he became one of the most famous modern mixologists and bartenders because of his great cocktail recipes and his talents in the art of “flaring”. In 2008, Bob opened “Spirit It,” a company that […]