Health China

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TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
12Oct

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care

Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]

The athleisure market in China: Opportunities in an increasingly active country
08Oct

The athleisure market in China: Opportunities in an increasingly active country

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. According to Statista, China’s sportswear market value […]

What the success of bubble tea in China reveals about Chinese consumers
09Sep

What the success of bubble tea in China reveals about Chinese consumers

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

How SUPERMONKEY gym is transforming China’s fitness industry into a retail model
09Sep

How SUPERMONKEY gym is transforming China’s fitness industry into a retail model

Founded in 2014, the SUPERMONKEY gym chain started out as a 24-hour self-served gym box in Shenzhen. Within a year, it offered group class studios and expanded to Shanghai and Beijing in 2016 and 2018, respectively. To date, SUPERMONKEY owns more than 100 physical stores in prime areas of nine major cities across China, including […]

The Economics of Childhood Obesity in China: One in five Chinese children are overweight
04Sep

The Economics of Childhood Obesity in China: One in five Chinese children are overweight

In 1995, approximately one in twenty (5.3%) Chinese children were overweight. In 2014, one in five (20.5%) Chinese children were overweight. This makes China’s 2014 childhood overweight prevalence rate about the same as the USA in 1990. On top of this, the growth rate of the childhood overweight prevalence rate in China from 1995 to […]

Keep: case study of the APP dominating China’s fitness market and inspiring millions
25Aug

Keep: case study of the APP dominating China’s fitness market and inspiring millions

How China’s booming fitness market has bred the rise of Keep. Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s […]

Chinese brand naming case studies in the pharmaceutical industry
20Aug

Chinese brand naming case studies in the pharmaceutical industry

Finding an appropriate Chinese brand name is an important step for any international brand entering China’s market as it is necessary for building brand equity among Chinese consumers. Hence, a brand that has taken care of adapting its name seems more reliable. Choosing an appropriate Chinese brand name is especially important in the healthcare industry, […]

Market Tidbits transcript #3: China’s vitamin and supplements market. Differences in preferences China vs. West
13Aug

Market Tidbits transcript #3: China’s vitamin and supplements market. Differences in preferences China vs. West

Matthieu David: Hello everyone, today we are going to go through our new vitamin and health supplements sector in China report, which was published in July 2020. Here to talk about it with me is Allison. Allison Malmsten: Hi, I am Allison, the marketing manager at Daxue Consulting. Matthieu David: Thanks for being here. So today we go […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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