The short video market in China: Embodying the fast pace of modern lifestyle
The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]
Podcast transcript #89: How do companies produce marketing video content in China?
Find here the China paradigm episode 89. Learn more about Carlotta Godio (FLATMIND’s co-founder) story in China and how she produces marketing video content in China. Full transcript below: Hello everyone, this is China paradigm where we Daxue Consulting interview season entrepreneurs in China. Matthieu David: Hello everyone, I’m Matthieu David the founder of Daxue […]
Daxue Talks transcript #39: How can B2B businesses leverage on Chinese social media?
In this episode of Daxue Talks, Olivier Verot, a digital marketing specialist in China, explains how B2B business can leverage on Chinese social media. Full transcript below: How to use Douyin in the context of B2B? Douyin for us is not a B2B platform. It is more a B2C platform where people are searching for entertainment. […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
Nike’s lunar New Year commercial: Why Nike’s first Chinese New Year ad is a big success
According to the Chinese zodiac, the coming new year is the year of the rat. Alert, nimble and intelligent, the rat is the first of the 12-animal-cycle. Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first […]
Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas
Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]
Daxue Talks transcript #29: Smart strategies to sell goods to China through cross-border e-commerce
Find here the Daxue Talks episode 29. Our guest Olivier Verot reminds us about the major differences when dealing with mainland or cross-border e-commerce in China. Here is a very quick and relevant guide to sell goods to China in 2020! Full transcript below: Olivier: I am the founder of Gentleman Market Agency, we are […]
Daxue Talks transcript #28: What to know when running a marketing campaign on Douyin
Find here the Daxue Talks episode 28. Olivier Verot tackles the issue of running a very effective marketing campaign on Douyin. A lots of things need to be taken into consideration like the advertising method, the level of commission, negotiations KOLs in China, etc. Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman […]
Daxue Talks transcript #27: China social media marketing on Douyin
Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]
Daxue Talks 31: Ctrip point of interest: The next era of user created content
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]