Global software marketing strategies for Chinese software companies expanding overseas
The rise of AI, data analytics, and cloud computing, along with the increased demand for software solutions in consumer and enterprise sectors, are driving growth in the global software industry. The COVID-19 pandemic has also played a major role in accelerating digital transformation, hence leading to more companies and institutions embracing digital technologies. The worldwide […]
Top 5 online audio platforms in China: What drives the booming audio economy
Online audio refers to the audio content that is listened to through network or streaming media, which can also be downloaded to personal digital devices, thanks to the development of mobile internet. Online audio takes many forms including audiobooks, podcasts, network radio stations, voice live streaming, audio drama shows, interactive entertainment and so on. The […]
Cloud accounting software solutions in China: China Paradigm transcript #113 with Michael Chiao
Michael Chiao is co-founder of MEGI. They offer cloud accounting software solutions in China. Making it easy for businesses to manage their finances digitally. Their cloud accounting software service is provided on a SaaS basis. Most of their clients are international companies operating in China. However, they see a strong trend of Chinese companies gradually […]
Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market
Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]
Perrier x Murakami’s flowery designed sparkling water takes the world by storm
For the first time in history, Takashi Murakami has partnered with a French brand from the F&B industry – “Perrier” (巴黎水). Perrier is a carbonated soft drink with zero sugar and vitamin C (explore our articles about the soft drinks market in China and China’s beverage industry.) At the end of 2020, the Perrier brand […]