From indoors to the great outdoors: The surging outdoor sports market in China
Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics. However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in […]
Racket sports in China: Will tennis overtake badminton and pingpong?
While most consumer goods industries such as luxury goods and beauty are seeing hampered growth, China’s summer sports market is expanding. The 2024 Paris Olympic Games have further intensified discussions around sports, especially around racket sports in China. In addition to traditional sports like table tennis and badminton, Zheng Qinwen’s (郑钦文) outstanding performance in women’s […]
From basketball to tag football: What drives the rise of team sports in China?
Based on our social listening on China’s summer sports market in summer 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise especially at the intermural level. […]
Winning beyond medals: the economic triumph of the 19th Asian Games in Hangzhou
The 19th Asian Games, held in Hangzhou, China, is not just a sports event; it is a symbol of resilience and unity. Delayed by one year due to the pandemic, this grand sporting spectacle finally started on September 23rd, 2023, and lasted until October 8th. With 45 countries participating and about 12,000 athletes competing across […]
Qatar World Cup makes Chinese netizens dream of a stronger national football team
Starting in November this year, the world’s most famous football tournament, the World Cup, has begun. Due to the climatic conditions of the hosting country, the World Cup Qatar 2022 is taking place during winter, making it the first winter World Cup in the Northern Hemisphere. Through social listening, we read the pulse on Chinese netizens’ […]
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents’ well intentions to set their children up for success. However, with the signing of the Double Reduction policy in […]
Climbing in China: Can this extreme sport penetrate the safety-sensitive Chinese consumer base?
In 2016, the Olympic committee decided to include climbing in the 2020 Olympic Games program. This sport debuted in the Tokyo Olympics, where Chinese sportsman Pan Yufei finished 14th in the qualifying round. Following climbing become an official event of the Tokyo and Paris Olympic Games, the interest towards this sport from the Chinese government […]
Will the 2024 Olympics become an impetus to the popularity of breakdancing in China?
On December 7, 2020, the International Olympic Committee held a meeting and agreed to add four major events including breakdancing, skateboarding, surfing, and rock climbing to the Olympic Games. In the movie “Eight Minutes in Paris” shown at the closing ceremony of the 2020 Olympics in Tokyo, breakdancing was first introduced on the stage of […]
How Olympic games contributed to the popularity of skateboarding in China
Skateboarding is a culture, a way of life, and of course a big industry. The sport has been in China for more than 20 years. Over the last few years, street cultures such as rap, hip hop dance and skateboarding have flourished in China, and fashion brands such as Nike, Vans and Palace have become […]
Dance education market in China: how dance classes became a key hobby for the Chinese youth
According to Zhiyan Consulting, the dance education market in China reached 43 billion yuan in 2020. Predictions show that this number will grow to 93 billion yuan in 2025. In terms of average spending on dance classes, the annual cost of dancing class in China is about 2,400 yuan. The overall penetration rate of dance classes […]
The digitalization of the dance market in China
According to Zhiyan Consulting, the dance market in China was about 36 billion yuan in 2019. They predict that by 2025, the it will reach 93 billion yuan, showing around 20% YoY growth. The main group of the population interested in dancing is the youth. It is estimated that around 262 million people in China […]
The Chinese boxing market and the women driving it
With the changes in Chinese fitness consumer groups and improved spending power, increasingly more people choose niche sports such as boxing to satisfy their diverse fitness needs. Although there is still a big gap in the recognition and participation of boxing compared with western countries, thanks to large population base in China, boxing market in […]