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We are your strategy consulting partner in China

Daxue Consulting is a market research and strategy consulting firm helping global companies uncover hidden growth levers in the Chinese market.

If you are a global brand seeking to expand in the Chinese market, but are hindered by lack of transparency, you’re not alone. From the outside, the Chinese market is a black-box, with limited and often conflicting information reported on the market. Our China consulting is fueled by on-the-ground market research created on an ad-hoc basis based on clients’ unique needs.

We help our clients cut through the noise to understand the market and consumer dynamics. Contact us to learn more about how we do market research, strategy consulting, and management consulting for the Chinese market.

How we provide reliable consulting services in China

Research

Through utilizing both qualitative and quantitative methods, our team can help brands identify and capitalize on current opportunities in the world’s second largest economy.

Segment

Our consultants master a broad range of consumer research solutions to obtain deep insights on consumer habits and perceptions, to best segment the client’s target market to optimize the marketing budget and strategy.

Innovate

We offer several tech-assisted research methodologies meant to make data more accessible for our clients.

Optimize

Thanks to their deep understanding of the Chinese market, all our projects conclude with actionable recommendations for improving our client’s market performance.

Plan

Daxue Consulting helps clients adopt the most suitable market strategy to succeed in the Chinese market, based on the clients industry, brand positioning, unique market goals, and data collected and analyzed by our team.

When to opt for China consulting services

China consulting services offer valuable expertise and guidance to brands seeking to navigate the Chinese market. These services cover market entry strategy, marketing localization, consumer research and segmentation, partner identification, and crisis management.

See our client testimonials to learn how we’ve helped over 400 companies grow in the Chinese market. Contact our projects team at dx@daxueconsulting.com to arrange a call.

Daxue Consulting operates in partnership with VVR International to provide full-service consulting to international clients in China.

What China Consulting brings you

Get ready for the Chinese market

The Chinese market holds tremendous opportunities, but only for brands that can navigate it. Hence the importance to conduct ad-hoc market research.

Learn more about Chinese consumers

In order to capture Chinese consumers, it is key having a clear picture of their needs, desires and expectations.

Leverage your company culture and identity

Developing a good branding strategy is key to gain competitive edge over both domestic and foreign competitors.