A brand is much more than a name, it has to do with the identity, the ideals and social value of a company and how consumers perceive them. Branding in China is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status, and this is especially true when it comes to purchase luxury goods. Therefore, building a prestigious brand image as well as developing a good branding strategy in China may help you gain a competitive edge over both foreign and homegrown competitors.
Daxue Consulting has an international team of project managers who can both understand and leverage your company culture and identity and provide you with the key drivers of a successful branding strategy in China.
