Due to the peculiarities of China’s socio-economic framework and its unique culture, China consulting companies do a valuable job in helping foreign companies and investors to expand their business in the Middle Kingdom, and vice versa.

After China’s accession to WTO, the further internationalization of the Chinese economy led to the emergence of China’s consulting market. Although there are more and more consulting companies mushrooming across the country, consultancy in China looks still underdeveloped.

Despite a slowdown during at the beginning of 2020 due to the outbreak of Covid-19, Chinese consulting industry revealed quite resilient showing a stronger performance than in other major markets. In fact, uncertainty induced multinational corporations to postpone non-essential projects, but most clients reengaged with their China consultants by the second half of the year. Retail was a lucrative sector for China consulting companies since demand increased by 10% in 2020 as brands were seeking for assistance in meeting growing consumer demand and attracting Chinese Gen Z’s attention.

China’s consulting market covers a wide range of sectors and segments

Nowadays in China, consulting services are divided into several categories which cover a wide range of industries from sciences to engineering, from education to business, such as comprehensive consulting, financial advisory in China, investment banking, management consulting, market planning, market research, advertising, public relations, human resource, head hunting, information services, engineering and technological consulting, accounting, and law.

Multinational companies traditionally account for the bulk of consulting clients in China as consultancy firms help them mitigate risk and better understand local consumers. The main players in China’s consulting market are big foreign consulting companies, such as McKinsey, BCG, and PwC. Nevertheless, boutique consulting firms in China can provide their clients with innovative specialist advice at a more competitive price.

Who is Daxue Consulting?

Daxue Consulting is a market research and consulting company utilizing a wide selection of qualitative and quantitative methodologies aimed to guide foreign clients to orientate in the Chinese market and Chinese companies to expand abroad. 

Daxue Consulting covers a wide range of industries, from luxury to F&B, automotive, e-commerce, etc. Moreover, it offers a broad spectrum of tailored consulting solutions leveraging cutting-edge data-collection techniques.

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