Project: China Market Entry Strategy
Description: The client is a leading provider of nursing homes in Europe since 1989. In order to prepare its entry in the Chinese market, the group asked Daxue Consulting to provide a benchmark of its competitors already in China, as well as an assessment of the size of the market (demand vs. supply) for high-end nursing homes in the country.
Output: An extensive desk research, benchmark of competitors, mapping of supply of nursing homes across the country.