Daxueducation is dedicated its time and energy in understanding educational businesses and markets in China from kindergartens to university and professional / executive education including online education.
Daxueducation put a specific attention on:
Lets take one example: a French business offering Master program to Chinese undergraduates. The group is looking to improve and enhance its visibility online, and therefore is looking to understand the Chinese undergraduates: how do they find out about the school, what are the key selection criteria, who is the decision maker and how is the final decision made, etc.
Daxue Consulting will first work on an online benchmark of international schools operating in China in order to identify key practices and strategies. Then, 1,000 undergraduates and 1,000 graduates will be interviewed to understand the perceptions and selection process.