Ads marketing on Linkedin

Daxue Talks 87: Ads marketing on LinkedIn: Do’s and Don’ts

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Ads marketing on LinkedIn

Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of ads marketing on LinkedIn. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more from this China business vlog.

Jump to questions:

  • 0:00 Introduction
  • 1:24 LinkedIn ads are much more costly than say Facebook or Google, and tend to drive much less traffic. How does LinkedIn ads differ from Facebook is it worth the costs?
  • 5:52 What are some good ad targeting tactics for companies in China who are marketing globally?

Ads marketing on LinkedIn, key takeaways

  1. One of the most powerful ways to generate leads on LinkedIn is through webinars and it’s promotion. At the same time, it worth investing in the LinkedIn advertisement.
  2. The Linkedin targeting algorithm is very efficient and complementary but not for all kinds of businesses. With Linkedin ads, it is a long term game and you have to be careful with your money spent. So, have a clear vision of the target audience (think about the specific targets, their languages, their culture) and strategy. Such a tool as AB testing can be very helpful.


Daxue Talks is a show powered by daxue consulting, a China-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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