LinkedIn network in China
Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ with a 90% acceptance rate for expanding LinkIn network in China and tactics for content sharing.
Jump to questions:
- 0:00 Introduction
- 1:24 What are some hacks for ‘cold messaging’ on LinkedIn?
- 4:27 How can someone cater a post to capture more traffic, do tactics like emojis and “broetry” really work?
- 5:44 What advice do you have for someone who wants to leverage LinkedIn to become a thought leader?
- 8:24 What are some common LinkedIn mistakes?
Network on LinkedIn, key takeaways
- When cold messaging on LinkedIn, make it personal, use the person’s name or surname. Be polite. Make clear to them you would like to be in their network. Perhaps schedule a zoom call.
- When writing a post, you want interaction in the comments and likes section. Emojis can be used when necessary in this regard. Keep language simple and accessible to all, avoid industry-specific abbreviations.
- Have a professional-looking photo.
- Don’t be vague about what you do or your role in a company.
- Every connection has some value, even if you don’t recognize it immediately.
Daxue Talks is a show powered by daxue consulting, a China-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.
