Linkedin network in China

Daxue Talks 86: Expanding your network on LinkedIn the right way

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LinkedIn network in China

Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ with a 90% acceptance rate for expanding LinkIn network in China and tactics for content sharing.

Jump to questions:

  • 0:00 Introduction
  • 1:24 What are some hacks for ‘cold messaging’ on LinkedIn?
  • 4:27 How can someone cater a post to capture more traffic, do tactics like emojis and “broetry” really work?
  • 5:44 What advice do you have for someone who wants to leverage LinkedIn to become a thought leader?
  • 8:24 What are some common LinkedIn mistakes?

Network on LinkedIn, key takeaways

  1. When cold messaging on LinkedIn, make it personal, use the person’s name or surname. Be polite. Make clear to them you would like to be in their network. Perhaps schedule a zoom call.
  2. When writing a post, you want interaction in the comments and likes section. Emojis can be used when necessary in this regard. Keep language simple and accessible to all, avoid industry-specific abbreviations.
  3. Have a professional-looking photo.
  4. Don’t be vague about what you do or your role in a company.
  5. Every connection has some value, even if you don’t recognize it immediately.


Daxue Talks is a show powered by daxue consulting, a China-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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