Health care products market in China

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With the advancement of infrastructure, the Chinese healthcare industry is entering into a new era of development. A large population-base along with increasing aging population, and continuously growing prevalence of lifestyle diseases are further supporting the advancement of the industry. Moreover, increased government spending, worth US $120 Billion in 2010 has also facilitated the development of healthcare infrastructure. On the back of all these factors, it is projected that Chinese healthcare sector will surpass all the other sectors in the nation in terms of growth. Chinese traditional health care products: Huang Jin Da Dang (黄金搭档), Taitai (太太) and Neptunus (海王)

Huang Jin Da Dang was manufactured in Shanghai (上海) to supply nutrition to children, teenagers, women and the elderly. There are 3 recipes to meet their needs. For many years, Huang Jin Da Dang occupies the market by its virus advertisements on the television with the same video again and again. Taitai oral liquid (太太口服液) is made of Chinese medicine which helps women to look more beautiful. It was manufactured in Shenzhen (深圳) and sold well all over the country. Neptunus (海王) Group is a company focused on medical production, medicine distribution and retailing. Founded in 1989 in Shenzhen (深圳), the corporation now becomes one of the top ten health care products in China.

International health care products:Nutrilite (纽崔莱) of Amway

Nurtrilite is a brand of mineral, vitamin and dietary supplements created in 1943. Its products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide. Nutrilite’s vitamin and mineral products are distributed exclusively by Amway affiliates known as Independent Business Owners (IBO) in North America and 90 other countries and territories. It uses a polemic multi-level marketing strategy to sell products. Amway, Quixtar, and Access Group, are subsidiaries of Alticor. As celebrity endorsements for the brand, Nutrilite has signed 2008 Olympic gold medalist (4 x 100m relay) Asafa Powell of Jamaica; former 110m men’s hurdles world record holder Liu Xiang of China; 2008 Olympic gold and bronze track and field medalist Sanya Richards, FIFA World Player of the Year Ronaldinho; and 2008 Olympic silver medalist in pole vault, Jenn Stuczynski. Chinese health care market potential

The promising China healthcare sector is forecast to develop its expenditure growth at a CAGR of around 19% during 2012-2015. A report entails detailed analysis and forecast of China healthcare sector covering major segments, such as beds in health institutions and health professionals in hospitals. It also enumerates extensive information on Chinese hospital services market with a detailed statistics on infrastructure, hospitals, grass-roots health care institutions, and specialized public health institutions. Apart from it, our report also provides state-level analysis on health Institutions, infrastructure, and inpatients & outpatients.

Sources:

McKinsey

The Wall Street Journal

The American Chamber of Commerce in Shanghai

 

marketing research china
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