Daxue Talks 61: KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak

May 21, 2020
KOL in China, KOL marketing, RED, xiaohongshu

KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak.

Jump to the questions:

0:38: How have KOLs changed the way they interact with the audience during and after the outbreak?
0:50: How has COVID-19 affected users’ behavior on Xiaohongshu?
2:30: What topics are hot on Xiaohongshu during COVID-19?
4:25: What kind of KOLs gained popularity during the coronavirus outbreak?

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Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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