Project: Market assessment and opportunities identification
Description: The client has a branch specialized in the enterprise mobility market (solutions to secure and manage enterprise mobile devices). Present in China for many years already, the group is looking for strategy routes to develop and increase its strength on the Chinese market: what are the key segments that the group should focus on, and what are the future market opportunities in China?
Output: Daxue Consulting supported the client’s strategy in China, by assessing the enterprise mobility market size (adoption rates and installed based), and then identifying key opportunities for Motorola Solutions to focus on (specific needs in targeted segments, untapped segments, new technologies, etc.).