The MZ Generation (MZ세대) encompasses Millennials and Gen Z, a term specific to Korea. Amid the rapidly aging population and low fertility rate, their demographic influence is not only expanding in proportion to the overall population but is also shaping relationships in ways that impact their interests, desires, and behaviors. This report delves into how they redefine relationships with themselves and others, offering insights for brands adapting to this evolving landscape.
Download the report below!
Some key points covered in our report
- Who the young consumers are in Korea
- What trends are emerging among the MZ Generation
- How young consumers are prioritizing themselves in the era of self-discovery and personalization in Korea
- How young people are reevaluating and redefining their relationship with friends and family
- Why dating is becoming less of a priority, and how it is changing among those who are still in the dating scene
