Project: OEM Price Monitoring in China – Automotive Industry
Description: In order to control its pricing policy for various auto parts in China, the client decided to monitor and benchmark the prices of parts for more than 80 vehicles across 20 brands.
Output: Daxue Consulting was then contacted to execute mystery shopping and collect more than 10,500 prices of parts in Beijing, Chengdu, Shenyang, and Changchun. The final excel report detailed auto-parts’ prices per vehicle, the number of units in packaging, country of origin.