Project: Offline Survey in China
Millenials & consumer electronics survey
Description: In order to develop a new survey analyzing top university students and their perceptions towards new consumer electronics products (cellphones, tablets, computers, laptops), the client contacted Daxue Consulting to execute and analyze the local Chinese trends.
Output: Daxue Consulting was in charge of executing an offline survey of 1,200 top university students across 7 Chinese provinces, put the results together, analyze and give recommendations on the market’s future evolution.