A market potential study is a market research service aimed to evaluate the demand and feasibility of a product or service in a market. It takes into account factors like market size, growth, consumption, infrastructure, receptivity, and risk. This service both uses primary and secondary data sources, such as surveys, reports, statistics, and databases.
When to opt for a market potential study
A market potential study is a valuable tool for assessing the viability and attractiveness of a product or service in the Chinese market. It can also help the business formulate the best opportunities, strategies, and challenges for market entry or expansion. Moreover, a market potential study can support the business to make informed decisions and achieve its goals.