A tribe is a small group of consumers who share common interests and interact with each other on social media. Therefore, tribe marketing is a marketing strategy that leverages the social behavior of certain groups of consumers in order to promote goods or services.
How to conduct tribe marketing in China?
Benchmark
Daxue Consulting will identify the main factors allowing competitors to win over Chinese consumer tribes.
Analyze
Our consultants will analyze consumer trends and identify what factors drive consumption.
Segment
Our team will break down consumers by demographics and common values.
Elaborate
We will analyze the tribe’s behavior through social media listening and provide recommendations on how to maximize sales through target marketing.
When to opt for tribe marketing
Tribe marketing in China provides a competitive edge by leveraging communities and social connections. It excels in industries driven by peer influence, like fashion and beauty. By engaging specific consumer groups, businesses foster brand advocacy, generate organic buzz, and tap into the social nature of Chinese consumers. Tribe marketing is particularly effective with China’s active, socially influenced younger generation, who value peer recommendations. Through authentic content, businesses can cultivate strong brand communities, benefit from member enthusiasm, and gain influence in the market.
