Product Development Test in China – Consumer Electronics

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Project: Product development test in China

Product Development Test in ChinaDescription: In 2012, the client contacted Daxue Consulting in order to prepare and test the launch of a new integrated technology (for mobile phone). The client new “Voice recognition” technology was not yet fully adapted to the Chinese market and in order to validate the product development phase, the client’s needed to collect feedback from Chinese experts (Text-To-Speech engineer, voice experts, and coaches, etc.).

Output: Daxue Consulting recruited and executed series of Focus Groups in Beijing with market experts of the sector. Collected insights were then put together on an executive summary for the client’s team to further analyze.