Rolls-Royce is one of the most well-known brands in the world. Its name is one of its most valuable assets. It helps to open doors, it attracts talented people, it differentiates Rolls-Royce and it is a reassurance of trust in Rolls-Royce’s technical capability. Today, the brand means more than engineering excellence. It is a standard of quality across all its activities. The brand guides its actions and behaviors and the way it presents itself to the world as a leading-edge, international power-systems business.
Market Research for Recent Activities of Rolls-Royce in China
Rolls-Royce has set up its museums in many cities in China, including Beijing, Shanghai, Hangzhou, Chengdu and so forth. The expasion program Rolls-Royce started in 2011 was a result of its global marked sales increase of 64%. one fourth of the sales increase is realized in Chinese market. Actually, as is indicated by a China market research these days, China has become the second largest market of Rolls-Royce in the whole world. Adding more authorized dealers in China, Rolls-Royce is gradually expanding its business in China. However after the scandal of bribing in China of Rolls-Royce, it seems that Rolls-Royce needs to revise its Chinese plan and tries to minimize the impact on its sales in China.
Rolls Royce’s Main Competitors in China: Bugatti, Maserati, Bentley
Rolls-Royce faces greatest threat from other world-renowned manufacturers of cars and SUVs, especially from Bugatti, Maserati and Bentley, who also own great popularity and reputation all over the world. Rolls-Royce, almost as the king in the market of cars and engines, has always taking the top position and seems able to be continuing to keep in that position for a long while.
The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have enthralled the public and spawned a virtually boundless passion in those fortunate enough to own such automotive works of art.
Maserati was founded on 1 December 1914 inBologna,Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality. Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years.
Bentley motors was founded by W.O. Bentley in 1919 when the first Bentley engine burst into life at new street mews,London. Then W.O’s company went from strength to strength through the 1920s, with an evolving series of acclaimed motor cars and a parade of racing triumphs to prove their outstanding performance. Located inCrewe,Englandsince 1946 and owned since 1998 by Volkswagen AG, Bentley Motors is dedicated to making responsive and powerful Grand Tourers with the stamina to cross continents at pace, and drive in refined comfort and style.
Edited by Amy Wang from Daxue China consulting.
Picture source: bing
