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The digitalization of the dance market in China

dance market in China

According to Zhiyan Consulting, the dance market in China was about 36 billion yuan in 2019. They predict that by 2025, the it will reach 93 billion yuan, showing around 20% YoY growth. The main group of the population interested in dancing is the youth. It is estimated that around 262 million people in China […]

Beijing’s Economy: What to understand about growth in the capital city

Beijing's Economy

What foreign companies need to know about the economy of Beijing As the capital city of the most populous nation on Earth, Beijing plays an important role in China’s economy. With a consumer base of more than 20 million, Beijing has become more and more important for foreign companies in many industries. For anyone looking […]

Daxue Talks 4: How to start an online business in China

cross-border e-commerce China

Start an online business in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we clarify the difference between cross-border and e-commerce businesses in China. Also, we learn about the requirements to use Tmall Global. Jump to the questions: 0:23 What are […]

The chaga mushroom market in China: on the verge of a breakthrough?

Daxue Consulting: Chaga Mushroom Market in China

 Is there room to grow for the chaga mushroom market in China? The chaga mushroom market in China has seen a significant increase in interest from consumers since 2016. Chaga (白桦茸) is a mushroom, well known in the West, which contains a multitude of nutrients, minerals and antioxidants providing health benefits. According to our research, […]

Can companies predict the future using Big Data in China?

big data in China

Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]

How Daxue Consulting Uses Co-Creation Workshops in China

workshops in China

What is a co-creation workshops in China and how does Daxue Consulting use this methodology? A co-creation workshops in China consists of interactive sessions in which a small group of consumers explore a problem and generate solutions together, sharing out-of-box ideas and taking into account their different approaches, needs, and points of view. This type […]

Why and how to do in-depth interviews in China with market insiders?

ricerche di mercato in Cina

Conducting in-depth interviews in China is a key feature of any market research In-depth interviews in China (IDI research) are techniques of qualitative research in China that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated […]

The market for sport clothes in China

Li Ning

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

Market Research on Cars in China

Market Research on Cars in China China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, Chinese consumers` interest in products that were previously out of their reach, for example cars, […]

The difficulty of infant formula market in China : the example of Karicare

Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]

Bestseller in China

Fashion in China

Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]

Market entry in China for Apparel manufacturers

The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara,  and an annual […]