Rolls-Royce in China: selling fewer cars, with more bespoke, in a tougher ultra-luxury market
China is one of Rolls-Royce’s two largest markets, and the brand is answering a wider luxury car tax and new Chinese rivals with local bespoke work rather than volume.
The Shanghai souvenir that doesn’t look Chinese: inside Pane’s cross-border playbook
During the 2026 Labor Day holiday, the line outside Pane on Shanghai’s Huaihai Road ran to the curb, with waits topping forty minutes. The notable part wasn’t the line; it was who stood in it. At Pane stores, foreign tourists make up an estimated 60–80% of buyers, many treating the shoe as a Shanghai souvenir. […]
China Resources Jiangzhong: a digestive remedy brand between falling OTC sales and growing health products
Jiangzhong’s pharmacy business is shrinking while its health products grow online, a shift that shows how consumer health in China is becoming a daily consumer purchase.
Dong-E E-Jiao: how China’s donkey-hide tonic brand survived a price bubble and returned to growth
Dong-E E-Jiao turned a traditional tonic into a luxury good, crashed when distributors became its main buyers, and recovered by cleaning its channels and widening its formats.
Sportswear brands in China: how Olympic sponsorship helped Chinese brands lead the market
Anta now earns more in China than any foreign sportswear brand, and Chinese groups have used Olympic partnerships and acquisitions to move up-market, while Nike’s Greater China sales decline.
The digitalization of the dance market in China
According to Zhiyan Consulting, the dance market in China was about 36 billion yuan in 2019. They predict that by 2025, the it will reach 93 billion yuan, showing around 20% YoY growth. The main group of the population interested in dancing is the youth. It is estimated that around 262 million people in China […]
Beijing’s Economy: What to understand about growth in the capital city
What foreign companies need to know about the economy of Beijing As the capital city of the most populous nation on Earth, Beijing plays an important role in China’s economy. With a consumer base of more than 20 million, Beijing has become more and more important for foreign companies in many industries. For anyone looking […]
Daxue Talks 4: How to start an online business in China
Start an online business in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we clarify the difference between cross-border and e-commerce businesses in China. Also, we learn about the requirements to use Tmall Global. Jump to the questions: 0:23 What are […]
The chaga mushroom market in China: on the verge of a breakthrough?
Is there room to grow for the chaga mushroom market in China? The chaga mushroom market in China has seen a significant increase in interest from consumers since 2016. Chaga (白桦茸) is a mushroom, well known in the West, which contains a multitude of nutrients, minerals and antioxidants providing health benefits. According to our research, […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]
How Daxue Consulting Uses Co-Creation Workshops in China
What is a co-creation workshops in China and how does Daxue Consulting use this methodology? A co-creation workshops in China consists of interactive sessions in which a small group of consumers explore a problem and generate solutions together, sharing out-of-box ideas and taking into account their different approaches, needs, and points of view. This type […]
Why and how to do in-depth interviews in China with market insiders?
Conducting in-depth interviews in China is a key feature of any market research In-depth interviews in China (IDI research) are techniques of qualitative research in China that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated […]