The market for sport clothes in China
The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]
Market Research on Cars in China
Market Research on Cars in China China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, Chinese consumers` interest in products that were previously out of their reach, for example cars, […]
The difficulty of infant formula market in China : the example of Karicare
Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]
Bestseller in China
Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]
Market entry in China for Apparel manufacturers
The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara, and an annual […]
Market of Childrenswear in China
Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]
Market research: Chinese upper class to look towards foreign life insurance policies
When life insurance was first introduced to China, it clashed with Chinese culture. The topic of an early death is a taboo subject thus marketing coverage for a premature death was initially extremely difficult. The first transnational life insurance company in the PRC was the American International Assurance Company, Ltd. (AIA) Introduced in 1992, AIA […]
Market research: Automobili Lamborghini’s and luxury cars in China
Market research: Automobili Lamborghini’s and luxury cars in China More about luxury cars in China. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in northeastern Italy. There, it manufactures some of the world’s most sought-after super sports cars. With this year’s presentation of the best-in-class Aventador LP 700-4 at the Geneva Auto Show, […]
China market research: Asprey, British Royal Warrant of Luxury
Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]
Market Research: Luxurious Writing of Omas in China
Omas was founded by Armando Simoni in 1925, and since then the brand had been developing and becoming one of the most recognized providers of pens and related products. Thanks to its excellent quality and extraordinary innovation, today Omas is part of Xinyu Hengdeli Group, a public company listed on Asia’s premier stock exchange in […]
Market research: Diamanta in China
Diamanta is a brand from Paris that sells luxury products including rings, pendants, earrings, bracelets and diamands. Its products cover a wide range of consumer needs, with prices from hundreds of euros to thousands of euros. It is still in its developing period, but it is still working to become an established name in the […]
China Market Research on the Italian Designer Cappellini
Cappellini offer completes itself with limited edition products, to increase the value of image and the cultural solidity of its realizations, but also to preserve a pinch of healthy fun. Cappellini also dedicates its research to the objects and the complements creating in 1992 a collection of products for the house calm and measured, simple […]