China Market Research on the Italian Designer Cappellini

Share on linkedin
Share on twitter
Share on facebook
Share on email

Cappellini offer completes itself with limited edition products, to increase the value of image and the cultural solidity of its realizations, but also to preserve a pinch of healthy fun. Cappellini also dedicates its research to the objects and the complements creating in 1992 a collection of products for the house calm and measured, simple but of great design. Progetto Oggetto is the design of the normalcy and the synthesis; the lamps, the vases and the containers that compose the collection are as they should always be, pleasant and honest.

China Market Research for the New Millennium Cappellini

Cappellini enters the new millennium completely transformed in comparison to its origins, tied up indissolubly to the world of the image under every aspect and to the world of the experimentation and research. The Cappellini collections are convincing; they are well balanced, refined, simple and yet leans towards the experimental. There is no house style: the intention is to allow the user enough space for his individual interpretation, shown by China market research. All pieces have been designed to be used, contrary to the trend in recent years. Not only icons, many of which present in the most important museums of the world, from the MOMA in New York, to the Victoria & Albert Museum in London, to the Museum of Decorative Arts in Paris, but also flexible products of great design for the daily use: an interest that Cappellini pursues since the beginning with products able to last in the time and that have become true “classical contemporaries”.

Cappellini’s Main Competitors: Unifor, Flou, Zanotta

Cappellini faces biggest challenge directly from other brands of design and furniture, especially from Unifor, Flou and Zanotta, those who are also very popular companies of design and furniture in Italy. Cappellini has been striving to rival these competitors and enlarging its market share in the market, and China mystery shopping has been studying the corresponding effects.

1969. Molteni & C. expanded its field of activity to include furniture that was not only for the home, but also for work environments. That’s how Unifor was born, a division that develops and creates designs for the contemporary office space. Autonomous structure, that operates in an integrated manner with other companies in the group, with which it shares resources, basic organization and a system of related services.

Flou, accompany with the precise objective of innovating the bedroom and create a new “sleep culture”, was founded in 1978. Flou had arrived and its continual development saw esthetics and function going hand-in-hand with innovation in the field of materials, technology, and rationalization of the production processes. However, the company philosophy remained unchanged: to produce excellent beds, designed with the precise objective of improving comfort, wellness and quality of life.

Zanotta’s history can be said to be a miniature of the entire Italian contemporary furniture development history. This company, who has accompanied the rise of Italian design in the 1950s, played an indelible role during the progress of gradual dominance of Italian design in the world. Zanotta’s products are sold throughout Europe and the United States, Canada, South America, Japan, Australia. Its exports take up 40% of total sales.

Edited by Amy Wang from Daxue consulting China.

Picture source: baidu

marketing research china
We are unable to validate your subscription, make sure your information is correct!
Thank you for your subscription!

Subscribe to our newsletter

Stay updated on the Chinese market

Contact us