Running a travel agency in China

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Running a travel agency in China

Starting a travel agency in China

running a tourism agency in China Daxue Consulting helps companies and individuals to start a business in China through a market research, potential analysis, cost analysis, implementation feasability, data-mining across the internet. A lot of limitations exist in the travel industry and often you will need a Chinese partner either to sell online or to provide outbound services. Recently, the inbound market has been liberalized for foreigners but nevertheless expect a lot of checks from the administration. A lot of foreign travel agencies focus on the expat markets or foreign tourists. Some exceptions to mention are the German TUI or the French Aijiatu which are succeeding in penetrating the Chinese market and selling to the Chinese.

A travel agency in China

Daxue Consulting activates various methodologies for you to get a precise idea whether to grab a new business opportunity:

  • Information collection through documentary research
  • Data-mining to build a DDB of prospects
  • Qualitative interviews with market experts, clients, competitors and prospects
  • Interviews with competitors through various approaches
  • Qualitative and quantitative interviews with clients
  • Synthesis of internal documents
  • Etc.


Plan to start a a travel agency in China

The recommendations resulting from the research go along with the following documents:

    • Figures on the main dcommunication tools
    • A benchmark of practices of competitors and their strategies
    • Summary sheets that detail the opportunities to grab
    • Recommendations about the business environment

Price of the services

A market research is charged on a day-study/person basis between 500 and 3000 RMB (55 and 330 euros). The minimum price for a study is 5,000 RMB (550 euros). Some studies may reach up to 500,000 RMB (50.000 euros) especially when the study is part of a long-term contract.

Daxue Consulting_running a travel agency in ChinaSee also e-tourisme market in ChinaDaxue Consulting_distribution strategies China