Podcast transcript #23: what is the future of digital signage in China?

digital signage in China

Find here the China paradigm episode 23. Learn more about Dmitry Shkylar’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:   Hi, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am meeting with Dmitry Shklyar. BECOME AN […]

[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China

social commerce campaign China

Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting

Advertising in Chinese metro

Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]