Checking the health of online clothing rental services in China
According to a report jointly released by Bain & Co. and the TMall Luxury Division, mainland China accounted for 20% of the world’s luxury industry last year and it is going to become the largest luxury market by 2025. Unlike the in the past, nowadays Chinese consumers’ reluctance to purchase pre-owned luxury clothing is gradually […]
Coach in China: A fast-growing affordable luxury brand
Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]
Increasing Spending in Affordable Luxury in China
The demands for luxury brand products are always high in China in comparison to most western countries. It is not uncommon for Chinese white-collars to save up to buy high-end, luxury goods. In recent years, a market for more affordable luxury goods (平价奢侈品) emerges in China and is gaining popularity among the Chinese consumers. A […]