Cracking China: How Coach balances expansion, pricing and brand image
Coach’s journey from a small New York leather workshop in 1941 to a global affordable luxury brand exemplifies the rise of accessible luxury. With annual sales of around $5.1 billion, Coach has built a strong presence worldwide, including a fast-growing market in China. Coach in China has become one of the brand’s key success stories […]
Checking the health of online clothing rental services in China
According to a report jointly released by Bain & Co. and the TMall Luxury Division, mainland China accounted for 20% of the world’s luxury industry last year and it is going to become the largest luxury market by 2025. Unlike the in the past, nowadays Chinese consumers’ reluctance to purchase pre-owned luxury clothing is gradually […]
Increasing Spending in Affordable Luxury in China
The demands for luxury brand products are always high in China in comparison to most western countries. It is not uncommon for Chinese white-collars to save up to buy high-end, luxury goods. In recent years, a market for more affordable luxury goods (平价奢侈品) emerges in China and is gaining popularity among the Chinese consumers. A […]