Xiaomi's Air Purifier: Brand Extension to Connected Home Appliances

To know more about China’s market, contact at dx@daxueconsulting.com Under serious competition from other brands, like Samsung, Sharp, TCL, and Honeywell; Xiaomi pioneers in air purifier by providing high-quality products at lower prices. What are the reasons beyond its success for its air purifier sales in China? What is the company’s strategy? Market Overview: Xiaomi’s […]