Posts Tagged "alibaba"

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Cloud computing in China
21May

Cloud computing in China

What is Cloud computing? Cloud computing is the storage and processing of data on remote data centers. Cloud storage reduces the burden on computers which makes possible more work flexibility. A large tech savvy population and need for data security drive the development of cloud computing in China. China has the largest online population in […]

SARS crisis management: 3 inspiring cases that changed China’s business landscape
22Apr

SARS crisis management: 3 inspiring cases that changed China’s business landscape

Severe acute respiratory syndrome (SARS) is a viral respiratory illness caused by a SARS-associated coronavirus. WHO recognized it as a global threat in mid-March 2003. The first confirmed cases of SARS occurred in Guangdong province in November 2002 and WHO reported that the last human chain of transmission of SARS in that epidemic had been […]

A guide to B2B marketing in China
17Jan

A guide to B2B marketing in China

The vast and lucrative Chinese market offers a wide range of opportunities for B2B businesses. From 2012 to 2018, the transaction volume of B2B e-commerce in China increased from 6.25 trillionRMB to 22.5 trillion RMB. However, the Chinese market is complicated. The ongoing Eastern-Western cultural differences, together with language barriers, dissimilar business norms, and unique […]

Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
26Dec

Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes

Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro:  […]

SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China
20Nov

SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China

What does singles’ day 2019 say about the future of e-commerce in China? The double-eleven shopping festival has gone far beyond just a holiday for single people. It has become this 24-hour snap-up festival with nearly a half billion participants. This year’s double-eleven sales were, once again, record breaking. Now let’s take a glance at […]

Daxue Talks transcript #7: Retarget people across all platforms in China
24Oct

Daxue Talks transcript #7: Retarget people across all platforms in China

Find here the Daxue Talks episode 7. From the talk with Olivier learn in 2-5 minutes how to retarget people across all platforms in China. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking […]

Daxue Talks 7: Online advertising retargeting in China
24Oct

Daxue Talks 7: Online advertising retargeting in China

Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]

Daxue Talks 6: How to Drive Tmall traffic
24Oct

Daxue Talks 6: How to Drive Tmall traffic

How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall
24Oct

Daxue Talks transcript #5: Domestic e-commerce on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]

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