Chinese think Apple is crazy: Apple’s splash-resistant ad goes viral for wrong reasons
At the start of July, Apple published a splash ad (one that appears on screen for a few seconds when an app is launched) on major social media platforms in China including Weibo, Bilibili.com, and 携程 Ctrip.com. The ad featured a man holding an iPhone to his ear in the drenching rain. and the short […]
Case study of the laptop market in China | Daxue Consulting
Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]
High competition between Huawei and Xiaomi
Huawei and Xiaomi both take leading roles in China‘s smartphone market. Nowadays, we have witnessed fierce competition between these two companies, both competing for greater market share. As of Q2 2015, Huawei is recognised for the first time as China’s top smartphone vendor, whilst Xiaomi has fallen to second place. How Does Huawei defeat Xiaomi? The […]