Tesla in China: Dominating the EV market with 0 marketing budget
Since its establishment in 2003, Tesla has aimed to create Electric Vehicles (EVs) for the wider market, focusing on practical value. This includes features like extended range, rechargeability, energy efficiency, reasonable pricing, and solid performance—all woven into modern design. Tesla strategically positions itself across market segments, addressing the premium luxury market with models like the […]
Roaming roads abroad: China’s automotive industry triumphs from local to global
China boasts the world’s largest and most rapidly growing automotive market, leading globally in terms of both car sales and production. China’s automotive industry has stepped up expansion in 2023, with a growing emphasis on overseas markets. Chinese car brands like BYD have successfully established themselves in overseas markets such as Asia-Pacific, Africa, the Middle […]