Tesla in China: Dominating the EV market with 0 marketing budget
Since its founding in 2003, Tesla’s vision was to manufacture mass-market electric vehicles (EVs) that offered a compelling customer value proposition. This includes a long range vehicle that possesses recharging flexibility, one that is energy efficient, low cost, and high performing without compromising design or functionality. This article details the unique marketing strategy of Tesla […]
The Automotive Industry in China
The automotive industry in China has experienced a lightning advance to become one of the five largest industries in the country. Despite the rapid growth of all sectors of China’s prosperous economy, automotive industry outperformed others during the past seven years with high annual growth rates. China may well become a prosperous market of production and a large consumer market with more than a fifth of the population and rapid growth in almost all sectors of the economy of the world. The Global Automotive Market From 2001 to 2005, China increased its share in the global auto market from 4% to 10%, to be equal to Japan’s automotive market. Given current conditions and the inertia in Japanese sales. The rapid growth produces, a greater emergence of modern and business technologies with aggressive manufacturing. In order to encourage the investment and the increasing of the ‘made in China’ vehicles, […]