Baidu SEO: How to do search engine optimization in China | daxue consulting

Baidu SEO

Baidu is China’s number one search engine, but it is not quite ‘the Google of China’ hence, Google SEO strategies would not work the same. China has become a huge online market in the recent years since by the end of 2018, about 828.5 million people had access to the internet in China. The  internet […]

Cloud computing in China

cloud computing market in china

What is Cloud computing? Cloud computing is the storage and processing of data on remote data centers. Cloud storage reduces the burden on computers which makes possible more work flexibility. A large tech savvy population and need for data security drive the development of cloud computing in China. China has the largest online population in […]

Daxue Talks transcript #57: Find out more about the bankruptcy procedures in China

bankruptcy procedures in China

Bankruptcy procedures in China Find here Daxue Talks episode 57. In this interview, Nicolas Coster discusses the bankruptcy procedures in China to help entrepreneurs understand the different risks they encounter. Full transcript below: What is a procedure for bankruptcy in China? The procedure for bankruptcy, you need to apply to the tribunal to file a […]

Coronavirus Crisis Management | Four brands that have done it right

coronavirus crisis management in China

How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]

[Podcast] China Paradigm #26: How to master SEM and SEO in China

China marketing podcast

In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]

Open Innovation: Transforming your Business in China | Daxue Consulting

Smart Shopping in China

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]

The Red Packets advent in anticipation of the upcoming 2019 Spring Festival | Daxue Consulting

Chinese New Year gifts

“Not only Hongbao (红包, which means “red packets” are the red envelopes with money inside) should be present in the money transactions scenario, it’s also supposed to facilitate emotion expression and interesting interaction,” stated by Zhang Xiaolong, credited as “Father of WeChat”.,senior executive vice president and president of WeChat Group during the 2019 Wechat Open […]