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Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

Market research: Basketball in China

Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]