Sports Advertising in China: Reaching China’s sports enthusiasts
Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]
Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
Market research: Basketball in China
Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]