China’s skin whitening: a market projected to reach 7.8 billion US dollars by 2030
According to a survey from Japanese skincare firm Shinseido, the top four concerns of Asian women all relate to skin tone darkening. The top point of issue for Chinese women is yellow, sallow skin. On the men’s side, demand for sunblocks and whitening agents are also rising. The fascination with fair skin in China has […]
Beauty standards in China: Navigating changing beauty trends as the economy grows and the society changes
As an abstract term, beauty has been shaped by a variety of cultural and social factors in different times and different countries. When the society changes, beauty standards often change accordingly. Therefore, when exploring the beauty standards in China, we need to illustrate the specific background, including cultural, historical, and other economic elements as Chinese […]
Tanning in China: Will this trend shift China’s beauty standard of “the fairer, the prettier”?
Tanning in China is the latest trend challenging the country’s rigid beauty standards. Traditionally in China, a tan has been associated with physical labor in rural areas, whereas paler skin indicated a higher status. The craze around tanning in China first appeared this summer when the former Victoria’s Secret Model Angel He Sui posted a […]
Olympic marketing 2021: Chando challenges China’s beauty standards featuring female Olympic athletes
On July 12th, when its 20th anniversary coincided with the Olympics Games, Chando, a Chinese beauty brand, released a short video promoting their new high-end Moisturizing Series cream and a surprise gift box made in collaboration with Tmall. (Read more about TMall Heybox). With the slogan “自然而燃 ” (Burn naturally), Chando plays on the idiom: […]