From pints to palates: the beer market in China is shifting to premium beers
China’s beer market is the most profitable in the world. The most popular beers in the market are produced by local companies, leaving foreign ones struggling to win over a spot for themselves. However, the beer market in China is recently going through a change in consumer habits which might open up new opportunities for […]
The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer
Craft beer in China has shown an impressive growth with over a 25% volume share of mid-priced and premium brands. China is the largest beer market in the world with 450 million hectoliters per year. This would make up 25% of the global consumption of beer. Since 2015 the revenue for beer production industry in […]