China beer market 2026: flat volumes, rising value and a split at the top
China’s beer market has quietly flipped the script. For twenty years the game was volume: cheap lager, big bottles, more banquets. That game is over. Breweries above designated size produced 35.36 million kiloliters in 2025, slightly less than the year before, according to NBS data reported by Yicai. Yet the industry made more money than […]
The new pour: How premiumization, craft beer, and instant delivery are transforming beer market in China
The beer market in China is undergoing a significant transformation. For years, the industry was all about cheap, mass-market lagers, but the last decade has flipped the script. There is now a huge swing toward craft beer and experimental flavor profiles. This isn’t just a minor trend. It is a full-scale market overhaul led by […]
The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer
Craft beer in China has shown an impressive growth with over a 25% volume share of mid-priced and premium brands. China is the largest beer market in the world with 450 million hectoliters per year. This would make up 25% of the global consumption of beer. Since 2015 the revenue for beer production industry in […]