How to Develop a Brand in China

branding china

How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and more and more small and medium-sized businesses can see “compete on an international scale” as a realistic goal – and achieve international success. So, you […]

Branding China : How Huawei started?

How Huawei started

Branding China : How Huawei started? [see also our focus on Xiaomi] Huawei transformed from small sales agent company to multinational Networking Corporation in just 25 years. It is also the largest telecommunications equipment maker with 21 R&D institutions all over the worlds including Europe and the USA. About half of the 140,000 employees of […]

Clothes & Cosmetics Markets for 15 – 18 years old

  Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]