Podcast transcript #22: tips and tricks to work on your brand DNA in China

brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

Podcast transcript #14: how to develop agile branding strategies in China

China podcast branding agency

Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

brand consulting China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

How to Develop a Brand in China

branding china

How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and more and more small and medium-sized businesses can see “compete on an international scale” as a realistic goal – and achieve international success. So, you […]

Market of chocolate in China

Market of Chocolate in China

China is considered as the world’s largest producer of sugar and  has also become the largest producer of chocolate. Mars Group, the major chocolate manufacturer in China is contributing the major part of the  Chinese economy. About 70% of the foreign chocolate brands like Dove, Cadbury and Hershey’s are acquired by the Chinese chocolate market. […]