What Chinese consumers think about Burberry’s environmental strategy

Burberry, a prominent British fashion house, entered the Chinese market in 2010, making headlines by playing with high-tech and immediately attracting Chinese consumers. In recent years, it has pursued different actions, one of the most important was Burberry’s environmental strategy. Its global revenue in 2010 was 1.2 billion GDP, by 2022 it more than doubled […]

Market analysis of the Chinese perfume market

-guerlain in China

Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market.  Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]

Mkt Research on Burberry in China

Burberry Wants to Expand to 100 Stores in China Burberry is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. After the Lehman crisis, the world luxury brands all shifted their sales center to China, hoping this growing […]