Opportunities and Challenges in China’s Buy Now Pay Later services
“Buy Now Pay Later” (BNPL) services, as the name suggests, allow consumers to make instant purchases but pay later in several small instalments. Its flexibility, the omnichannel application, and the wide adoption of online shopping attract the young generation and fuel the explosive growth worldwide. The global BNPL market records an explosive CAGR rise of […]
How can international brands successfully use Live-Stream Shopping to advertise in China?
Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]